Google

How do you search? Search engines serve as the gateway to web pages. This has been true for quite some time now, but I am always fascinated by observing my own search behavior and the search behavior of others. I think it is interesting to watch how someone navigates to a website via search or a web browser. I have overheard amusing conversations about how people use search, or guide a person to a specific destination on the web. This post explores some of my observations relating to the web and this tool we call search.

How much of an average website's traffic actually comes from Google? As Comscore and other sources have been reporting, Google's proportion of total search traffic continues to climb, and almost hit 2 out of 3 searches on the web in July 2008. What does this mean for the average website? What proportion of its total traffic comes from Google?

Simply launching an AdWords campaign is generally fast and easy, but to truly configure your campaign correctly takes time, research, consideration and testing. This post will identify some important areas of ad campaigns that can get overlooked.