Lauren Larson's blog

Google, Search Behavior and Navigating the Web

How do you search? Search engines serve as the gateway to web pages. This has been true for quite some time now, but I am always fascinated by observing my own search behavior and the search behavior of others. I think it is interesting to watch how someone navigates to a website via search or a web browser. I have overheard amusing conversations about how people use search, or guide a person to a specific destination on the web. This post explores some of my observations relating to the web and this tool we call search.

Business Blogging: Why You Should Do It

Blogging can be a great benefit to your business if done well. In this post I will explore the benefits a blog can offer your business and why you should consider taking part in this method of direct communication with your audience.

Tips for Setting up and Optimizing Your AdWords Campaign

Simply launching an AdWords campaign is generally fast and easy, but to truly configure your campaign correctly takes time, research, consideration and testing. This post will identify some important areas of ad campaigns that can get overlooked.

Drupal Case Study: PSR.edu

In May 2008 we launched a new website for the Pacific School of Religion (PSR.edu). We built the entire site on the Drupal platform. We at ISL have been working with Drupal for more than a year now, mostly Drupal 5.x, and have found it to be a great solution for many clients that require content management and/or community features.