Metabolife, based in San Diego, manufactures and distributes weight-loss dietary supplements throughout the U.S. To stand out in this crowded market, Metabolife needed to transform itself from a simple weight-loss product into a brand that supported people as they tried to make themselves more healthy. They decided to give their site a fresh design and offer a whole new set of interactive tools.
We chose to re-design Metabolife’s site with Drupal because Drupal offers multiple community features and allows for easy integration of Flash (and other) applications. The new site supported the company’s brand goals by allowing users to access online health-promotion tools and giving them the ability and incentive to interact with the site through Facebook. The site also integrated an Ubercart e-commerce platform that tapped into users’ social interactions to drive sales.
Rebuilding Metabolife.com as a social business site was a technical and marketing success.
The site began attracting more attention. Total visits increased 7% and search engine visits jumped by 11%. Users engaged more deeply with the site: the bounce rate decreased by 31% while total page views jumped by 26% and total time on site increased by 14%. This had a direct impact on Metabolife.com’s bottom line. Sales through the site rose by 700%.
It was also a successful illustration of what can be achieved with the right partnership between a Drupal consultancy and a digital marketing company. ISL showed the client what could be done with Drupal, while our sister company ClearMetrics brought in social media and marketing approaches that were easily implemented in a Drupal environment and through using Drupal modules.
You can read more in the Metabolife case study on Drupal.org.
