Twin Lab Fuel is part of ISI Brands, which owns a number of health and wellness brands to address a variety of consumer health needs. ClearMetrics in New York and ISL in San Francisco teamed up to re-build the old Twin Lab Fuel website to offer a rich and informative consumer experience around a compelling shopping cart path. We used Drupal to provide a full-featured content-management solution, and customized Ubercart to interface with an SAP order processing system. A new site design was created to speak to the product's typical users, and a number of fitness and health calculators were integrated to help users manage their exercise regimens.
One of these, Benchmark Buddy, allows users to set up and compete with their friends around custom fitness challenges. A fancy graphical interface (all built in Flash) stores and compares results with linked Drupal users.
The user account and shopping cart were tailored to incorporate a number of Ubercart-run websites, as described in this video on the ISL ClearMetrics solution.
